Feb 23, 2021Burger King Rebrands and McDonalds’ New PackagingBurger King and McDonald’s are locked in an eternal battle for market share in the fast-food, burger-and-fries industry. Earlier this year, both released dramatic new looks at key parts of their global visual identity. Burger King has fully rebranded, with a new logo and design style that nips and tucks…Branding3 min readBranding3 min read
Feb 9, 2021What to Do Before You Redesign Your WebsiteRedesigning a website can be a large endeavour. Between design, content, copy, development, APIs, plugins, Search Engine Optimization, keyword research, platforms, integrations, responsive design, accessibility checks, browser testing, content entry, approvals, and a million other things to keep track of, there are enough specialized “web things” to worry about in…Design4 min readDesign4 min read
Feb 2, 2021Truth in MarketingResolving the tension between marketing and being marketed to. – – – Marketing is notoriously looked down upon as one of the least trustworthy professions around. This Gallup poll (link) from late 2020 has marketers placed above only car salespeople and Members of Congress in the US, and a survey…Marketing5 min readMarketing5 min read
Jan 26, 2021How to Hire an Agency: Common Projects and EngagementsPicture this: You’re a marketing manager or director of a mid-sized consumer goods company, and you need help. Your e-commerce website is out of date, your brand is decent but not quite as distinctive as you feel it could be, your email database is thorny, and you’re paying out thousands…Marketing2 min readMarketing2 min read
Jan 19, 2021Great Web Art DirectionFull blog post: https://stackcreative.co/great-web-art-direction/ To be used, digital interfaces need to be designed. This is true on both a graphic level — colour; layout; interactions — as well as on a system level — flow; navigation; outcomes. …Website3 min readWebsite3 min read
Jan 12, 2021The 4 Types of Website Design ProjectsWe’ve previously written a post on the importance of websites in a company’s overall marketing, sales, and operations plan: A Website is Not Just a Website (link). While that shared our philosophy on how to define the role of your website, this post is going to highlight the four main…Website Design5 min readWebsite Design5 min read
Jan 5, 2021Resetting Your Brand and Marketing Foundations for 2021It’s January 5, 2021, and the world has been through a lot over the last 12 months. As business owners, marketers, and human beings, the focus over the last year was understandably on resilience, adaptation, pivoting, and safety. While the COVID pandemic is still going to be part of our…Marketing6 min readMarketing6 min read
May 13, 2020Bringing This Newsletter Back OnlineWheels up, friends — it’s time to talk marketing, digital, e-comm, and brand again. Hey gang, We’re hopping back on the regular newsletter train, with a couple of key changes from 2019: • Less pontificating • More helping The plan is to send one out every few weeks with notes…Shopify5 min readShopify5 min read
May 1, 2020Stack Turns 22 years ago today, I publicly hung up the shingle for my agency Stack Creative, with no clients, a simple website devoid of case studies, and the publication of a Medium post. (Funny story—I just checked, and it turns out Stack launched on May 2, according to that post’s date…and…Agency4 min readAgency4 min read
Apr 7, 2020Lightness in the Dark: Approaching Marketing in the Time of COVID-19Hey everyone, It’s been some time since the last edition of this newsletter went out — largely because we put it into hibernation at the start of this year, to focus more on the day-to-day work within the doors of the agency. And then the COVID cannonball came out of…Marketing4 min readMarketing4 min read
